Choosing the Right Approach

Exteriors, interiors, aerials and masterplan views

One captivating image can carry a design idea further than a full drawing set, and it can do it in a room where nobody reads plans. High-quality visuals elevate status, drive desire and strengthen perception. That doesn’t mean every CGI must be photorealistic or high-budget. Each stage of a project calls for a different way of telling its story.

When you’re revealing detail, precision and impact, there’s no substitute for quality. But there’s also a place for more expressive, illustrative CGIs that capture the atmosphere, emotion and intent of a design rather than its specifics. The key is to be purposeful. Whether atmospheric or precise, every image should serve its moment and uphold the integrity of the vision.

Good for: testing a design while it’s still moving; a competition board; a planning submission; a sales brochure; a board paper that needs to land in ten seconds.

What we’ll ask you for: the model in whatever state it’s in, the elevations, a materials schedule if you have one, and the deadline that's most important.

Worth knowing: a set of three considered views usually does more than eight rushed ones. We always advise for maximum outcome.

Accurate, survey-controlled views you can submit as evidence

We coordinate the surveys, the data capture and the visualisation, following the Landscape Institute’s guidance on visual representation. That means camera positions, lens data, survey control and the accuracy claim are all documented and repeatable.

Good for: townscape and landscape visual impact assessment; heritage and setting; tall buildings; anything going to committee where the view is contested; appeals.

What we’ll ask you for: the viewpoints agreed with the local authority, or the opportunity to advise on these. The earlier we’re in that conversation, the fewer surprises later.

Not every application needs the highest level of accuracy. We’ll help you agree with the planning authority which type of view it actually needs, so you don’t pay for precision nobody asked for.

Flythroughs, concept animation, promotional films and cinemagraphs

Some ideas only make sense in motion: the approach to a building, a journey through a masterplan, a phased construction, the way a space shifts with the light across a day. Film brings that sequence to life. Every commission begins with a full scoping exercise, so the story is shaped around your project before production starts.

Our aerial team works in-house and is fully qualified, so drone photography and film are shot by the same people who create your CGI. The result is a seamless match between the real site and the rendered vision.

Good for: consultation events; investor and marketing campaigns; explaining phasing; schemes best understood by moving through them.

Panoramic tours and immersive walkthroughs

Let stakeholders experience your scheme, not just look at it. They'll understand scale and layout instantly, so approvals come faster, design changes come earlier, and pre-lets and sales conversations get easier. Works on any browser, tablet or headset, in the room or from anywhere.

Good for: public consultation, marketing suites and remote sign-off; anything where spatial feeling and experience are critical.